Answer Engine Optimization (AEO)

Answer Engine Optimisation (AEO), get recommended by AI

Answer Engine Optimisation (AEO) makes your website easy for AI tools like ChatGPT, Gemini and Google's AI overviews to read, trust and recommend when someone asks for a business like yours.

Answer Engine Optimization (AEO)

What's included

  • Answer-first, FAQ-structured content. We write your content as clear questions and direct answers, the format AI engines quote.

  • Structured data (schema). Behind-the-scenes markup that helps machines understand exactly what you do and offer.

  • Reviews and information kept current. Up-to-date, consistent details across the web so AI trusts what it finds.

  • Content AI can cite. Crawlable, well-organised pages an AI can pull a confident answer from.

Our step-by-step process

Here's exactly how we'll work together, from first conversation to finished result.

  1. 1

    We find the questions people ask AI

    We start by looking at what customers actually ask tools like ChatGPT, Gemini and Google's AI about your kind of business, the real questions behind the searches.

  2. 2

    We check how readable your site is to machines

    We audit whether an AI can currently find, understand and trust your content, and pinpoint where it falls down.

  3. 3

    We restructure your content as answers

    We rewrite your key content as clear, answer-first questions and answers, the format AI engines prefer to quote from, without making it feel robotic to human readers.

  4. 4

    We add structured data

    We mark your content up with schema, the behind-the-scenes code that tells machines exactly what you do, what you offer and where you are.

  5. 5

    We make your information consistent

    We align your details and reviews across the web, because AI trusts information that agrees with itself from more than one place.

  6. 6

    We keep you current

    On a care plan we keep your content and information fresh, because AI, like Google, favours businesses that stay active and up to date.

Who it's for

Any Irish business that wants to be recommended when customers ask an AI for 'a good [your trade] near me' or 'where can I buy or book X locally', and forward-thinking owners who want an edge before their competitors catch on.

Frequently asked questions

What is answer engine optimisation (AEO)?
AEO gets your business recommended by AI tools like ChatGPT and Google's AI, rather than just ranked in a list of links. It relies on clear question-and-answer content, up-to-date information and structured data the AI can understand.
How is AEO different from SEO?
SEO helps you rank in traditional search results; AEO helps you get quoted and recommended in AI answers. They overlap, the clear content and structured data that help AI also help Google, but AEO focuses on being the answer, not just a link.
How do I get recommended by ChatGPT?
By making your site easy for AI to read and trust: answer-first content, structured data, and consistent, current information and reviews. We put all of this in place for you.
Does AEO help with Google too?
Yes. The same signals, clear structure, schema and fresh, accurate content, also strengthen your normal Google search and can help you appear in Google's AI overviews.

Ready to get started?

See if you qualify for up to €2,500 towards your website through the Trading Online Voucher.